So how much does your Internet Marketing course deal with Web 2.0?

Well it is an interesting question, as I've been doing talks on both Web 2.0 and internet marketing for a while now, and there is a significant amount of cross-over between the content of the two presentations.

This is a post by John Jantsch on ducttapemarketing.com, which I republish in its entirety because:

a. Its gives a great summary of how a business would get started in "Social networking", and
b. I'm a bit busy today to write anything of my own for the blog!

Just published this on e-Cademy in answer to a question, thought it should be on here too. It is a few ideas that I like to use, and which may help make your blogging easier and more effective....

This post is to share a fantastic example of how high quality content in a blog or web site can propel a company's site to the top of Google....

The story is now a well documented one, about a resourceful chap called Cameron Olthuis, who wrote an article so good that it propelled his company to the top of the Google rankings for one of the more competitive key-phrases on the web - "Life Insurance". The sales impact of a strategy like this could potentially be measured in the millions, and the strategy is as easy to implement for a samrt small business as it is for a multi-national corporation.

You may be justifiably proud of the new web site you have built up over months of hard work and painstaking research. It may look very pretty! It may also be your first one - you are to be congratulated for having got this far.

However the majority of new web sites (both home built and in a large number of cases professionally designed) start their lives with a number of flaws which will seriously hamper their performance. Here we take a look at some of the most common ones, and what you can do about them.