Channel Computing Limited

On Wednesday December 1st we will be running our regular Internet marketing course in response to continued demand from the Cornish business Community.  Places again may be funded through DPN, so you can contact us if you would like to find out about the funding.

The day is suitable for anyone who would like their business to do better on-line, with the focus being on SEO in the morning, and Social Media marketing in the afternoon:

AM - Search Engine Optimisation

1. What is SEO, and the difference between good and bad SEO?
2. Selection of keywords
3. On page optimisation
4. Building links to your web site
   
5. The conversion process
6. Using Analytics and tracking to improve what you do

PM - Social Media Marketing

1. The point of Social Media
2. Review of the main Social media web sites and selecting the best ones for you
3. How to use the main sites
   
4. Etiquette of Social media
5. Importance of Social Media vs SEO
6. Reach vs Credibility - the juggling act
7. How to get maximum return for the amount of input you have to give - automation
8. Techniques for achieving the required consistency without excessive time commitment

More information is available on our Internet Marketing Course page, please have a look and let me know if you'd like an application form.