Whether you are selling directly online or developing leads from your website, there are few companies in this day and age who can afford to ignore the on-line world in their marketing campaigns.

Online Growth

Last year alone the value of online ecommerce sales in the UK was a whopping £408 billion, and  with the internet economy predicted to be in double digit growth for a least the next 5 years there are opportunities that should not be missed.

But where do you start and what is suitable for your company?  Here we provide a brief introduction to some key areas, and link through to further useful articles on each specific aspect of Internet Marketing.

SEO - Search Engine Optimisation

The process of making a web site show at the top of search engines. This is mainly focused on Google, which is likely to bring you well over half of all the visitors to your web site.

SMM - Social Media marketing

Social Media marketing might be described as the process of using interactive and community sites such as Twitter, Facebook, Linked-In, Digg and many more to reach out and engage with more people on the web.  This not only allows you to attract new visitors to your site, but to develop stronger relationships with the ones you already have.

PPC - Pay per Click Advertising

Google Adwords are the text adverts on the right hand side of the Google search page, as well as many of the ads that you may see distributed around the web.  You can list your business here, and bring visi

tors immediately to your site. However you pay a little bit for every one that clicks through to your site, so this absolutely has to be done well, and when done right can then be very profitable.

The following articles will give you a taste for some of the different online marketing techniques that can be used.  Please contact us if you would like to find out how your business or other organisation can grow and develop online.