Channel Computing's Internet Marketing and SEO services bring significant traffic and sales increases to our clients' web sites.
'SEO' is the abbreviation for "Search Engine Optimisation", or the art of making your web page list highly on the search engines. One of the keys is to focus on ranking well for search terms which people are actually look for - its incredibly easy to offer "No. 1 Ranking in Google" but often these are for search terms that no one uses. With the focus on building sales you need to both rank highly for high traffic phrases, but also work on converting that traffic effectively to sales or sbscriptions on your site.
The Process of SEO is that you initially spend some time and effort optimising your web site and building the correct infrastructure around it, and then you can to a certain extent sit back to watch the customers come rolling in. Then because it is highly cost-effective you may choose to do futher SEO work, to further increase your customer base and sales.
The art of generating and converting traffic into real business is a detailed and interesting one, and if you're interested in building your on-line business then please talk to us about what you would like to achieve.
Our SEO and traffic building services include:
On-page Optimisation:
- Analysis of your site structure and recommendations arising from it.
- Keyword research for the best high-traffic terms in your market place.
- Selection of site name for maximum impact & traffic.
- Development of relevant clustered Meta & Page content including Header Tag, Meta Tags, Title, Content and Description.
- SEO relationship between page names, header and title tags, and inbound link text.
- Use of semantic word relationships and polynyms to benefit your search rankings & traffic.
- Keyword Rich Content - achieving a balance of user readability and search engine attractiveness.
- What to remove, how to structure, divide, or merge pages
- Identification of factors that could adversely affect or get you black-listed by search engines.
- Provision, tuition and development of blogging to enhance your traffic and profitability.
Off Page Optimisation:
- Google Sitemaps.
- Use of Analysis tools to bench-mark and develop your traffic and rankings.
- Submissions to appropriate search engines and directories.
- Building high quality inbound links and placement of content.
- Your own SEO contact on hand at all times.
- Initial 20, 40 or 60 hours of campaign as required.
- Subsequent additional campaigns as required.
- Ongoing consultation with your SEO Account Manager and on-going analysis of your site and its components.
- Regular monitoring of your main key-phrases search placements, and your main competitors' placements, across the main engines.
PPC & On-line Advertising:
- Use of PPC (Pay-per-click advertising) to speed up the generation of traffic to your page.
- Benchmarking and testing to develop the most efficient campaign possible.
- Keyword bid-rates and management.
- Tracking of best converting keywords, and feedback of results back into Organic SEO campaigns.
- Regular campaign optimisation and re-optimisation for premier results.
- Content development for improved relevancy and lowered keyword bids.
And the advantages are ...
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