Sorry - You Are Not Really on Page 1 of Google!

I have lost count of the number of times I have been speaking to a client on the phone and while we are reviewing their online rankings what they can see is very different from the results shown on my computer.

This is easily explained and fixed by removing Google Web History, but how many people are actually aware that this feature is enabled on their Google accounts and their computers by default

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Channel Computing's Internet Marketing and SEO services bring significant traffic and sales increases to our clients' web sites.

'SEO' is the abbreviation for "Search Engine Optimisation", or the art of making your web page list highly on the search engines.  One of the keys is to focus on ranking well for search terms which people are actually look for - its incredibly easy to offer "No. 1 Ranking in Google" but often these are for search terms that no one uses.  With the focus on building sales you need to both rank highly for high traffic phrases, but also work on converting that traffic effectively to sales or sbscriptions on your site.

The Process of SEO is that you initially spend some time and effort optimising your web site and building the correct infrastructure around it, and then you can to a certain extent sit back to watch the customers come rolling in.  Then because it is highly cost-effective you may choose to do futher SEO work, to further increase your customer base and sales.

The art of generating and converting traffic into real business is a detailed and interesting one, and if you're interested in building your on-line business then please talk to us about what you would like to achieve.

Our SEO and traffic building services include:

One of the reasons that Google is the leader in the search engine provision is their ability to provide the most relevant and up to date information.  They change the way they rank websites with a complex algorithm, which is continually being updated and tweaked.

So how does social media fit into this algorithm?  What are ‘nofollow’ links, and can you use social media to help with the overall rankings of your website?

Google are constantly updating their rankings algorithm, sometimes with several small changes daily, but occasionally they do a big update that can really shake up the search results.  The most recent has been dubbed the “Farmer” update by the press, although internally at Google it is called Panda.  This update has led to some dramatic changes for rankings and traffic for a number of websites. 

Presently it appears to have only affected the US but it will be rolled out worldwide soon.  Exactly when is anyone’s guess but we expect to see these changes in the UK before long.

How can you safeguard yourself against these changes?

The information provided by Google is sketchy but most commentators are in agreement about what these changes have set out to achieve.  With any updates by Google their aim is to provide the most relevant and informative results for any search query. The Farmer update has been targeted at low quality sites, content farms and even some article directories - for example Ezine Articles lost a huge amount of their traffic in the aftermath of the update.  This will have many people who use article marketing as their sole link-building tactic going back to the drawing board for new ideas.