Internet Marketing and Search Engine Optimisation

Pay Per Click (PPC) Advertising

Web Marketing & PPC Advertising

Much about the world of advertising and marketing is changing.

The growth in on-line advertising has reached the point where only last year on-line marketing spend was claimed to have surpassed that of traditional media for the first time.

What is behind this growth, and how can you benefit from it?

Web site traffic building and SEO services

Channel Computing's Internet Marketing and SEO services bring significant traffic and sales increases to our clients' web sites.

'SEO' is the abbreviation for "Search Engine Optimisation", or the art of making your web page list highly on the search engines. One of the keys is to focus on ranking well for search terms which people are actually look for - its incredibly easy to offer "No. 1 Ranking in Google" but often these are for search terms that no one uses. With the focus on building sales you need to both rank highly for high traffic phrases, but also work on converting that traffic effectively to sales or sbscriptions on your site.

The Process of SEO is that you initially spend some time and effort optimising your web site and building the correct infrastructure around it, and then you can to a certain extent sit back to watch the customers come rolling in. Then because it is highly cost-effective you may choose to do futher SEO work, to further increase your customer base and sales.

The art of generating and converting traffic into real business is a detailed and interesting one, and if you're interested in building your on-line business then please talk to us about what you would like to achieve.

Our SEO and traffic building services include:

Email Marketing

Email Marketing is the key to turning a one-time visitor to your web site into a long term customer.

It gives you the opportunity to develop the first contact into a fully fledged relationship, and along the way to demonstrate the value in the information and services that you have on offer.

The most successful sites on the net (Facebook, Amazon, eBay, MySpace to name a few) make good use of internet marketing to keep people coming back time and again to their sites. And you will too if you want your web business to prosper. There is not really a major alternative system available to generate repeat business on the internet.

Email Marketing System Options

Options available to the email marketer include:

Social Media Marketing

Perhaps the biggest growth area on the Internet over the last two years has been the explosive development of Social Media use, and on the back of that the exponential growth of Social Media Marketing.

Social Media moves us into a completely new paradigm of marketing, where rather than the old "Top Down" style of advertising, (where you pay a million pounds for a television advertisement at prime time - so that everyone can go and make a cup of coffee) there now exists a new style of engagement, where you as a business can get involved in direct conversations with large numbers of potential and current customers.

Social Media Cornwall

Social media has already become the next big thing, and companies both here in Cornwall and worldwide are making haste to jump on the bandwagon and make sure they don't miss out.

For most there is as yet no clear strategy for how they will achieve tangible rewards from Social Media, though the few siren calls that they have the keys to the Social Media Safe seem to be sufficient to keep new users jumping in at the rate of a few million per day.

In this article we aim to take a quick look at the leading Social Media sites, and also give a little information about what is available for businesses wanting to make full use of Social Media in Cornwall.

More Articles...