The unique Internet Marketing Course for Cornwall

After the success of our last Internet Marketing Course we now have another presentation scheduled for December 1st 2010 at The Lescudjack Centre in Penzance, Cornwall.

Channel Computing and DPN (Digital Peninsula Network) are once again offering our unique one day internet marketing course, which has been helping Cornish Businesses propser online since its inception in 2007.

Learning how to make the internet work for you!

This is a one-day A-Z of web marketing, including e-commerce, web site traffic building, SEO, Social Media, sales and marketing, and IT integration - and how to get it working for your business.

You are invited to attend a one-day training course for Cornish businesses, to be held by Channel Computing Limited of Penryn, and DPN (Digital Peninsula Network).

DPN will be making some 100% convergence funded places available to pay for the places for many of the Cornish businesses wishing to attend.  Those that meet he criteria can recieve the full training free of charge courtesy of DPN.

Please enquire here for funding details.

Course content:

This course is a blueprint for the effective modern business.  It describes the processes by which a business can increase sales and profitability by smart use of IT and the internet.

You will learn:

• The secret to bringing targeted search traffic to your web site.
• How to convert visitors into long term customers.
• Why and how to use Social Media for tangible results.
• What is SEO, and which parts of it can you easily do yourself.
• How to develop loyalty, and increase the life time value of your customer.
• How putting most of your marketing effort on the internet can generate higher results than conventional channels - at a fraction of the price.
• The common pitfalls of designing a web site, and how NOT to fall into them.
• What to ask your potential web developer to make sure you don’t end up buying a turkey.
• The benefits of integrating the systems in your business, and how this can help you increase your profitability.
• How to keep customers interested, and coming back to you time and again.
• 10 strategies you can use yourself (without having to hire expensive professionals!) which will generate a dramatic increase in visitors to your web site.
• To view your overall IT and web strategy in the context of your goals for your life and your business, and how it can help you to achieve them.
• The methods that top webmasters are using to send their sites to the top of the search rankings.
• The basic legalities of developing and protecting your web site, and who owns it.

On the day we will do exercises working through real case studies of your business, so that by the end of the day you will have tangible action points to take away with you.

- Roger Atkinson

As business person you should ask yourself...

......Retail sales are declining, while on-line sales are still growing at 30.1% in North America, and 39.6% in Europe (Nielsen NetRatings).
How can my business benefit from this trend?

......Many are now talking about strategies for dealing with an economic recession.
How can my business prosper in difficult economic times?

This course answers these questions.

- Helen Stone