Diesel Tuning UK Limited have been a top tier client of Channel Computing almost since our inception, having now launched three successful eCommerce websites together.
Experienced in the motor industry, owners Andrew and Jen spotted a need for an online car detailing website for motoring enthusiasts. We are delighted to have been give the opportunity to build it.
Developing A Relationship
One of the cornerstones to a successful website is to provide fantastic and relevant information to your potential customers. Encourage them to join the community and mailing list, and keep delivering value by giving useful information and special offers. Juicy Jen has achieved this and with her rather risque humour we are pleased to see the orders our rolling in at a very early stage in the life of the web site. Our team had a great deal of fun working with Juicy Jen to develop just the the right tone of voice, and graphical content to back it up.
Technical Specifications
Built using Joomla with a virtuemart shopping cart with a number of bespoke usability and shipping modification. This is a good showcase for the versatility of this popular open source platform. Important features including the shopping cart include search engine friendly URLs, a large number of interactive features, some Social Media integration with Juicy's popular Facebook page, blogging, and a large number of special offers, voucher codes, and calls to action.
Search Engine Optimization
The website is structured for SEO using search engine friendly URL's, valid XHTML and CSS providing the essential building blocks to rise up the ranking of Google. We are presently involved in a campaign to improve visibility and further increase sales on the site, and look forward to finding the Holy Grail in time - top position in Google for those keywords that bring just the right kind of buyers and enthusiasts to the Juicy Detailing Site. Social Media has already been used to bring visitors to the site, in the form of Juicy's popular Facebook page and forums, and further Social Media activity will be an integral part of the on-going marketing of the site.
Information and Content
Websites that provide useful information, help guides and relevant insiders secrets are often streets ahead at attracting and retaining customers. The Juicy Jen website is a good example of this with a wealth of information and video content to help you make your car look as good as it can.
If you think your car could do with a spruce up, why not drop in at www.juicydetailing.co.uk and pay Jen a visit!
